Yes, this website is intentionally simple. It's also insanely efficient and fast.

Did you know the internet consumes more electricity than the UK every year and pollutes more than the aviation industry?

This is only set to grow as a result of the tools available to everyone such as the advancement of resource-intensive AI and the increasing ease of building a visually impressive website quickly and cheaply using site builders like Squarespace and Framer.

The Square Ace website is not built with Squarespace - it doesn't need to be. It is consciously simple and efficient to minimise its impact on the environment.

• No CMS or site-builder. Content authoring is done with markdown files.
• No database. Each page is simply an HTML file.
• No javascript loads with the page.
• Videos do not autoplay and will only load if you click to play.
• Most visual cues on the website such as the logo and plugin thumbnail circles are built with code rather than image files.
• Images (of which there are very few) are served in the most efficient file format and size for your browser. For example the image below will serve as a 7kb AVIF file if your browser is up-to-date rather than a 28kb PNG.
• Image files are only loaded if they become visible on screen.
• Only required CSS for the page is loaded.
• Background is black so on OLED screens no energy is used to light those pixels.
• No 3rd-party scripts.
• No tracking.
• Hosted using 'green' energy. This can be verified on the Green Web Foundation web check.

These optimisations also make the website extremely fast, resulting in better SEO, better user-experience, and probably better conversion rate (50% faster → 12% more sales).

View the homepage's Google PageSpeed Insights test results

If you would like to reduce your website's carbon footprint and speed things up for your users, please contact me via the link at the bottom of this page.